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Stock impact report

2025 Easter Basket Must-Haves: PEEPS Candy Shoes, Purses and Jewelry [Forbes]

DoorDash, Inc. (DASH) 
Company Research Source: Forbes
According to DoorDash, the most popular Easter candies are Reese's Eggs, Cadbury mini eggs and chocolate bunnies, to name a few. Yet no other sweet treat does. Love them or loathe them, Peeps are the very adorable cockroaches of the candy world—brightly colored, impossibly squishy, and seemingly indestructible. But before these little sugar bombs became the unofficial mascot of Easter (and an inexplicable year-round treat) with loads of PEEPS fashion collaborations, they had a much humbler beginning. Back in 1910, a Russian immigrant named Sam Born founded Just Born, a candy company in Bethlehem, Pennsylvania. Fast-forward to 1953, and Just Born acquires Rodda Candy Company, which was making marshmallow chicks by hand. The catch? Each Peep took 27 hours to make, due to the drying time! That's longer than it takes to roast a honey ham, drive across Texas, or binge-watch all three seasons of White Lotus . Enter Bob Born—Sam's son—who mechanized the process, slashing production time do Show less Read more
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