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Stock impact report

Marketing Social Impact: How To Get Noticed In 2025 [Forbes]

DANONE S/ADR (DANOY) 
Company Research Source: Forbes
and Fashion Designer and Founder Stuart Trevor attend the "Let's Get Debussy theatre during the Cannes Lions International Festival Of Creativity 2024 on June 20, 2024 (Photo by Richard Bord/WireImage) WireImage Marketing Social Impact: How To Get Noticed In 2025 Except for Patagonia, the social impact of brands isn't getting noticed by consumers. Whenever I ask students or other groups of people which companies they consider to be social impact leaders, they say Patagonia, without exception. Yesterday I was speaking with someone who manages sustainability initiatives in climate-focused organizations and asked her the same question. She couldn't name a single brand. I think that's because marketing social impact needs to be done a lot better than it is today. I wanted to get the best possible opinion about what I believe is a failure on the part of brands, even ones that are genuinely committed to social change, to engage consumers. This led me to a conversion with Richard Ede Show less Read more
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