InMarket Releases Its "Breakthrough Moments" Leaders of Top-Performing Advertising Campaigns [Yahoo! Finance]
DANONE S/ADR (DANOY)
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Source: Yahoo! Finance
AUSTIN, Texas March 26, 2025 /PRNewswire/ -- InMarket , a leader in real-time marketing and measurement, today released its annual "Breakthrough Moments" Report . This year's Breakthrough Moments winners successfully combined timing, relevance and context to create unforgettable brand experiences, driving outcomes as high as an incremental return on ad spend (iROAS), over $3 million in incremental sales, and a click-through rate 16.8 times higher than the industry benchmark on a single campaign.* Connecting with consumers in today's increasingly fragmented media and shopping environment has never been harder. The media landscape has been subject to a sea of change as consumers consume content across multiple channels and platforms, and search for value across more retailers in the face of rising costs and economic pressures. In fact, in today's value-driven environment, the InMarket Index found that a single retailer makes up less than 0.5% of a shopper's total retail visits. Tog
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