From flavored foam to ‘Friends,' how coffee creamer became a $5 billion category [CNN]
DANONE S/ADR (DANOY)
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Source: CNN
New York CNN — Once, hazelnut and French vanilla were the only creamer options. Those quaint days are long gone, with wacky flavors ( Snickers , anyone?), sprayable foams and even TV-themed options like “Friends” and “The White Lotus,” hitting store shelves to satisfy America's seemingly endless thirst for creamers. Nestlé-owned Coffee-mate and Danone-owned International Delight, the top two brands in the creamer category, are churning out new flavors in part to chase Generation Z customers inspired by TikTok and are increasingly making coffee at home During the height of Covid-19, International Delight “saw consumers really wanting that coffee house experience at home” — which continued following the pandemic and now is being spurred by crazy coffee creations on the #CoffeeTok hashtag TikTok, according to Olivia Sanchez, senior vice president of creamers for Danone North America. “We know that that personalized experience is very much authentic to this younger generation a
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