Danone and Nestle search for a way around Ozempic Revolution with high protein yogurt and vitamins against hair-loss [Fortune]
DANONE S/ADR (DANOY)
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Source: Fortune
But new weight-loss drugs are boosting at least one line of products that has sometimes faced sluggish demand: yogurt. France's Danone says it's seeing a jump in demand for its high-protein, low calorie yogurts in the US that it attributes partly to the new obesity-treatment craze. US regulators also have helped by endorsing the product, saying two cups a week could reduce the risk of diabetes. “We have a very large range of protein yogurts, which are flying off the shelf,” Juergen Esser, deputy chief executive officer in charge of finance, said in an interview. “I think those products are attractive to both consumers who are under the treatment of GLP-1 or who just wish to manage their weight or wellbeing.” Danone isn't explicitly marketing to users of GLP-1 treatments like Novo Nordisk A/S's Wegovy and Eli Lilly & Co.'s Zepbound. At least not yet. However, Swiss food giant Nestle SA is going a step further. This week it will launch a new website designed to direct consumers to
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