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Stock impact report

Who are the Delta gays? How the airline became a haven for the LGBTQ community. [USA TODAY]

Delta Air Lines, Inc. (DAL) 
Last delta air lines, inc. earnings: 4/22 07:00 am Check Earnings Report
US:NYSE Investor Relations: ir.delta.com
Company Research Source: USA TODAY
I ended up finding that, well, it's a complicated “situationship.” How Delta became the 'it girl' Delta's reputation, seemingly, as the “it girl” gay male carrier is a relatively contemporary development. In the '90s and early aughts, Delta didn't market heavily to LGBTQ+ travelers. That crown belonged to American Airlines. After a controversial AIDS-phobic incident onboard a flight in 1993 and subsequent backlash from the community, American vowed to win back the LGBTQ+ audience. It did so by becoming an official sponsor of several U.S. Pride parades, the first for a major airline. “American stands out as the most dedicated and consistent of the carriers,” said Michael Wilke, the founder of AdRespect a site that rates and catalogs LGBTQ+ advertising. American also became the earliest U.S. carrier to implement same-sex domestic partner benefits and to include gender identity in its workplace nondiscrimination policies. However, a major shift transpired in the late 2000s Show less Read more
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