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Stock impact report

Innovid Report Details Trends, Creative Benchmarks, & Best Practices for Advertising on Live-Streamed Sports [Yahoo! Finance]

Innovid Corp. (CTV) 
US:NYSE Investor Relations: ir.centurylink.com
Company Research Source: Yahoo! Finance
NEW YORK, November 25, 2024 BUSINESS WIRE Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced the release of its latest report: Winning Big with CTV Advertising on Live-Streamed Sports. This in-depth analysis highlights the transformative impact of sports viewership shifting to streaming and the opportunities it creates for advertisers to reach and engage audiences in ways that traditional linear TV cannot. The report delves into why some of the world's biggest brands and agencies are turning to live-streamed sports to engage with audiences. The findings underscore how CTV's digital advantages—personalization, interactivity, and advanced measurement—allow brands to tap into the unparalleled engagement of sports fans with relevant, engaging content while also gaining granular insights into ad performance and ROI. In addition to landscape growth Show less Read more
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