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Stock impact report

Innovid Releases “CTV x Commerce 2024” Report on the State of Interactive Creatives & Shoppable Advertising

Innovid Corp. (CTV) 
US:NYSE Investor Relations: ir.centurylink.com
Company Research Source: Business Wire
Report Includes Findings from Roundel’s Target Shopper Survey & Innovid’s CPG Advertising Benchmarks NEW YORK--(BUSINESS WIRE)--Innovid (NYSE:CTV), a leading software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, today announced the release of “CTV x Commerce 2024: Data-Driven Insights to Reach Shoppers with CTV Advertising.” The report, a collaboration between Innovid and Target’s retail media network, Roundel, looks at how shopper behaviors and advertising trends are changing along with the rapid growth of streaming.“CTV x Commerce 2024” features findings from a February 2024 Roundel survey of 2,876 Target guests to uncover how they watch and stream content, CTV purchase preferences, and how they interact with advertising. It also includes an analysis of billions of video advertising impressions from CPG advertisers served on Innovid’s platform in 2023, providing a global snapshot of how these Show less Read more
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