Innovid Releases “Holiday Shoppable Advertising Unwrapped” Guide
Innovid Corp. (CTV)
US:NYSE Investor Relations:
ir.centurylink.com
Company Research
Source: Business Wire
Data-Backed Insights & Best Practices to Make Relevant, Engaging, Impactful Shoppable CTV & Digital Ads this Holiday Season & Beyond NEW YORK--(BUSINESS WIRE)--Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced the release of “Holiday Shoppable Advertising Unwrapped.” As marketers embark on the next frontier of advertising, this guide includes best practices to leverage shoppable ads that shorten the path to purchase.Highlights from “Holiday Shoppable Advertising Unwrapped” include:Benchmarks on interactive & shoppable ad performance: By analyzing approximately 380 billion global video impressions served on its platform, Innovid found that interactive CTV advertising – of which shoppable is a subset – drove 92 seconds more engagement vs. standard pre-roll and 10X the engagement rate of standard video.Tips & tricks for effective shoppable ad expe
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- Innovid Corp. (CTV) Q3 2024 Earnings Call Transcript [Seeking Alpha]Seeking Alpha
- Innovid Reports Q3 2024 Financial ResultsBusiness Wire
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- 8/6/24 - Miss
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- 11/12/24 - Form 8-K
- 11/12/24 - Form 10-Q
- 10/22/24 - Form 4
- CTV's page on the SEC website