Nielsen & Innovid Collaborate to Provide Seamless Workflow & Holistic View of the Cross-Media Ads Universe [Yahoo! Finance]
Innovid Corp. (CTV)
US:NYSE Investor Relations:
ir.centurylink.com
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Source: Yahoo! Finance
NEW YORK, August 06, 2024 BUSINESS WIRE Nielsen , a global leader in audience measurement, data, and analytics, and Innovid (NYSE:CTV), an independent advertising platform for the delivery, personalization, and measurement of converged TV across linear, CTV, and digital, today announced their collaboration with the aim to bring simplicity and enhanced enablement to ad measurement. By leveraging Innovid's ad serving infrastructure to access Nielsen ONE, Nielsen and Innovid would provide a seamless workflow, ultimately driving greater usability and coverage for cross-media ad measurement. Nielsen has been at the forefront of driving cross-media audience measurement, and through Nielsen ONE is providing the industry with a deduplicated view of ads and programs across linear, streaming, and digital. The companies are teaming up to evaluate a ground-breaking zero-touch workflow that would let the industry, including advertisers and agencies, benefit from Nielsen ONE reporting seamlessly
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CTV
Earnings
- 8/6/24 - Miss
CTV
Sec Filings
- 10/22/24 - Form 4
- 10/18/24 - Form 4
- 10/18/24 - Form 4
- CTV's page on the SEC website