Mediaocean Completes Acquisition of Innovid – Creating the Premier Global Independent, Omnichannel Ad Tech Platform [Yahoo! Finance]
Innovid Corp. (CTV)
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Source: Yahoo! Finance
Thu, February 13, 2025 at 3:00 PM GMT+1 4 min read Innovid & Flashtalking Unite Under Mediaocean to Give Advertisers More Control, Choice, and Transparency NEW YORK, February 13, 2025 BUSINESS WIRE Mediaocean today announced the successful completion of its acquisition of Innovid , bringing together Innovid and Flashtalking to form an independent ad tech powerhouse. The combined entity creates a leading global, omnichannel ad tech platform, empowering brands, agencies, and publishers with more control, choice, and intelligence over their investments. Spanning ad serving, creative, measurement, and optimization, the combination of Innovid and Flashtalking offers a transparent, scalable alternative to big-tech solutions across CTV, digital, social, and linear channels. By harnessing AI, automation, and a massive global dataset, the new entity enhances end-to-end workflows, delivering more efficient, accurate, data-driven intel while improving campaign performance and real-time
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