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Stock impact report

Innovid Launches In-Platform Solution for QR Code Creation, Delivery, Measurement, & Optimization

Innovid Corp. (CTV) 
US:NYSE Investor Relations: ir.centurylink.com
Company Research Source: Business Wire
Simplifies Workflow Efficiencies & Optimizes QR Code Performance NEW YORK--(BUSINESS WIRE)--Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced the launch of its in-platform QR code solution. Advertisers can now create, deliver, measure, and optimize QR codes across CTV, digital video, and mobile all within Innovid’s platform.Innovid clients can now generate both ads and QR codes, measure QR code KPIs along with other metrics, and optimize their performance with insights all in one place. The solution also includes “dynamic QR codes,” which automatically direct viewers to specific sales, products, or app stores, and are customized based on a brand’s specific goal and a viewer’s device.The addition of the QR code solution within Innovid’s platform empowers advertisers to:Better Understand Consumer Behavior: With improved measurement and analytics, Show less Read more
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