Innovid & IRIS.TV Partner to Enable Actionable, Video-Level Contextual Measurement for CTV [Yahoo! Finance]
Innovid Corp. (CTV)
US:NYSE Investor Relations:
ir.centurylink.com
Company Research
Source: Yahoo! Finance
NEW YORK, December 18, 2024 BUSINESS WIRE Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across CTV, linear, and digital today announced a partnership with IRIS.TV , the leading content data marketplace for streaming media. This integration brings IRIS.TV's data marketplace and content ID, the IRIS_ID, into Innovid's measurement platform, empowering advertisers with actionable insights to optimize campaigns through a deeper understanding of the TV content that drives conversions. Game-Changing Advertising for a Privacy-First World Innovid and IRIS.TV's collaboration introduces a new dimension to cross-platform measurement and reporting: contextual relevance indexing . For the first time, advertisers can see how content genres or sub-genres overlap with publishers, devices, dayparts, geographic regions, and more to drive the most conversions. Strengthen Campaign ROI: Harness top-performing, genre-base
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CTV
News
- BUYOUT INVESTIGATION NOTICE: Kaskela Law LLC Announces Investigation of Innovid Corp. (NYSE: CTV) Buyout and Encourages CTV Shareholders to Contact the FirmPR Newswire
- Innovid (CTV) Upgraded to Strong Buy: Here's Why [Yahoo! Finance]Yahoo! Finance
- Innovid & IRIS.TV Partner to Enable Actionable, Video-Level Contextual Measurement for CTVBusiness Wire
- Best Momentum Stocks to Buy for December 10th [Yahoo! Finance]Yahoo! Finance
- New Strong Buy Stocks for December 10th [Yahoo! Finance]Yahoo! Finance
CTV
Earnings
- 8/6/24 - Miss
CTV
Sec Filings
- 12/4/24 - Form 4
- 12/2/24 - Form 144
- 11/21/24 - Form DEFA14A
- CTV's page on the SEC website