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Stock impact report

Innovid & IRIS.TV Partner to Enable Actionable, Video-Level Contextual Measurement for CTV

Innovid Corp. (CTV) 
US:NYSE Investor Relations: ir.centurylink.com
Company Research Source: Business Wire
Partnership Integrates IRIS_ID & Data Marketplace into Innovid’s Measurement Platform to Deliver Smarter, Privacy-First Campaigns for Advertisers NEW YORK--(BUSINESS WIRE)--Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across CTV, linear, and digital today announced a partnership with IRIS.TV, the leading content data marketplace for streaming media. This integration brings IRIS.TV’s data marketplace and content ID, the IRIS_ID, into Innovid’s measurement platform, empowering advertisers with actionable insights to optimize campaigns through a deeper understanding of the TV content that drives conversions.Game-Changing Advertising for a Privacy-First WorldInnovid and IRIS.TV’s collaboration introduces a new dimension to cross-platform measurement and reporting: contextual relevance indexing. For the first time, advertisers can see how content genres or sub-genres overlap with publishers, devices, daypar Show less Read more
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