Goodway Group & Vizio the Latest to Join Innovid’s Harmony Initiative to Optimize CTV Advertising
Innovid Corp. (CTV)
US:NYSE Investor Relations:
ir.centurylink.com
Company Research
Source: Business Wire
Growing List of Advertising Industry Partners Leaning Into Harmony Direct to Address Supply Path Inefficiencies NEW YORK--(BUSINESS WIRE)--Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced that Goodway Group and Vizio are the latest companies to lean into its Harmony initiative to optimize CTV advertising.Launched in April, Innovid’s Harmony initiative brings together industry leaders to work collaboratively to optimize CTV at the infrastructure level to improve efficiency and ROI, enhance transparency and control, reduce carbon emissions, and provide better viewing experiences for consumers.As part of the initiative, Innovid launched Harmony Direct to streamline the workflow for guaranteed, non-biddable CTV media to its purest form by removing all friction points, including additional technology hops, fees, and energy waste. Goodway Group and
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News
- Insider Returns Down To US$157k As Innovid's Stock Dips 12% [Yahoo! Finance]Yahoo! Finance
- Innovid Releases "CTV x Commerce 2024" Report on the State of Interactive Creatives & Shoppable Advertising [Yahoo! Finance]Yahoo! Finance
- Innovid Releases “CTV x Commerce 2024” Report on the State of Interactive Creatives & Shoppable AdvertisingBusiness Wire
- Goodway Group & Vizio the Latest to Join Innovid's Harmony Initiative to Optimize CTV Advertising [Yahoo! Finance]Yahoo! Finance
- Innovid Corp. (NYSE: CTV) had its "market outperform" rating re-affirmed by analysts at JMP Securities. They now have a $3.00 price target on the stock.MarketBeat
CTV
Earnings
- 5/7/24 - Miss
CTV
Sec Filings
- 6/11/24 - Form 8-K
- 6/11/24 - Form 4
- 6/11/24 - Form 4
- CTV's page on the SEC website