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Stock impact report

Credit Unions: The Gen-Z Magnet For Socially Conscious Banking [Forbes]

Cognizant Technology Solutions Corporation - Class A (CTSH) 
Last cognizant technology solutions corporation - class a earnings: 2/5 04:01 pm Check Earnings Report
US:NASDAQ Investor Relations: cognizant.com/investors
Company Research Source: Forbes
In recent years, credit unions have emerged as a compelling alternative to traditional banks, particularly among Generation-Z. This demographic, born between the mid-'90s and early 2010s, is characterized by its unique values, technological savviness and a strong desire for social impact. As financial industry and psychographic experts delve into this trend, several key insights arise that help illuminate why credit unions are becoming increasingly attractive to Gen-Z. I have been working with the financial services industry for 20+ years and tracking these trends as they get real. Core Values And Priorities Of Gen-Z Gen-Z places a high value on social responsibility, transparency and ethical practices. Unlike previous generations, they are more likely to support businesses that align with their values. According to a study by The Center for Generational Kinetics, nearly 60% of Gen-Z respondents said that if a company "takes a stance on a social issue they are passionate about, Show less Read more
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