Why Silicon Valley is obsessed with 'The Lord of the Rings' [CNBC]
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Curl is among a broad swath of executives within Silicon Valley who are avid fans of Lord of the Rings, or LOTR for short. Courtesy of Matt Curl As San Francisco marketing-tech start-up Fivestars struggled to raise money in late 2015, Matt Curl, senior vice president of business operations, gave his deputies three books as assigned reading to inspire them and keep them from despair. The three books were "The Fellowship of the Ring," "The Two Towers" and "The Return of the King," collectively "The Lord of the Rings" by J.R.R. Tolkien. "There are profound human truths that were written in those books," said Curl, who first read the books when he was in middle school. "I'll reference 'Lord of the Rings' things a lot, and I want them to understand what I'm saying." Curl is among a broad swath of executives in Silicon Valley who are avid fans of "The Lord of the Rings," or LOTR. These techies use the fantasy world dreamed up by Tolkien as a common ground, a shared passion they can referen
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