Skai and NIQ Announce Global Alliance to Advance Retail Media with Digital Shelf Intelligence and Omnichannel Measurement [Yahoo! Finance]
Criteo S.A. - American Depositary Shares (CRTO)
Last criteo s.a. - american depositary shares earnings: 4/29 07:00 am
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Source: Yahoo! Finance
leading consumer intelligence and omnichannel analytics company, today announced a strategic alliance designed to enhance retail media performance with cutting-edge digital shelf intelligence and omnichannel measurement capabilities. The alliance launches with the inclusion of NIQ's Digital Shelf insights—including data on product content, inventory, pricing, promotions, and more—into Skai's platform. This collaboration enables marketers to make real-time, data-driven optimizations to maximize profitability, incremental sales, and market share across retail media networks globally. "This collaboration unlocks capabilities we haven't had access to before via any of our partners," said Harriet Dykes , Retail Media Director at Dentsu. "With metrics like total share of search, competitors' paid and organic share, and out-of-stock data directly accessible in Skai, we can set up automated, keyword-level actions for retailers across Epsilon and Criteo. This enables us to allocate budgets
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- Skai and NIQ Announce Global Alliance to Advance Retail Media with Digital Shelf Intelligence and Omnichannel MeasurementPR Newswire
CRTO
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- 10/30/24 - Beat
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- 12/13/24 - Form 144
- 12/13/24 - Form 4
- 12/10/24 - Form 8-K
- CRTO's page on the SEC website