Reimagining Messaging in the Generative AI Era, Former ExactTarget Executive Starts Backstroke
Salesforce, Inc. (CRM)
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Source: Business Wire
The generative AI messaging platform is announcing its launch and recent funding led by High Alpha INDIANAPOLIS--(BUSINESS WIRE)--Backstroke is announcing the launch of its generative AI messaging platform that’s set to revolutionize email, SMS, mobile push, and customer marketing for B2C brands. Backed by a $2M seed round co-led by venture firms High Alpha and Ground Game Ventures, and with participation from Allos Ventures. Backstroke combines fresh technology with seasoned experience, presenting a significant opportunity in the marketing tech landscape.Backstroke leverages a vast dataset from over 10,000 brands, tracking and tagging millions of messages – and their performance – in more than 200 different ways. This deep data analysis, which has taken nearly three years to acquire, powers Backstroke's AI to generate marketing content that drives up to 64% more revenue per send than human copywriters. Early customers include ecommerce brands like Pearl iZUMi, Nathan Sports, Lyssé
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