Holiday Shoppers Spend a Record $1.2T Online, Salesforce Data Shows
Salesforce, Inc. (CRM)
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Source: Business Wire
Retailers tap AI and agents to increase margins and enhance the holiday shopping experience SAN FRANCISCO--(BUSINESS WIRE)--Salesforce (NYSE: CRM), the world’s #1 AI CRM, today revealed new data showing holiday retail sales surged to a record $1.2 trillion globally and $282 billion in the United States, but high returns could dampen overall profit margins.The report indicates that the better-than-expected holiday shopping season was powered by surges in mobile and social commerce alongside increased consumer spending after months of saving in the first half of 2024. However, shoppers have already sent back $122 billion in merchandise. Both consumers and retailers leaned into the use of AI and agents to enhance holiday shopping experiences through product recommendations and personalized order support, influencing $229 billion – or 19% – of all online orders.“Retailers had a robust holiday season, but a 28% rise in the rate of returns compared to last year is a cause for some concer
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