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Stock impact report

Cricut: Near-Term Outlook Continues To See Pressure From Poor Macro Backdrop [Seeking Alpha]

Cricut, Inc. - Class A common stock (CRCT) 
Company Research Source: Seeking Alpha
I maintain a sell rating for Cricut stock due to weak near-term demand and poor macroeconomic conditions impacting discretionary spending. Despite some growth initiatives, CRCT's overall trajectory remains negative, with declining user engagement and poor sequential growth in key metrics. Management's promotional strategies may temporarily boost sales but are unsustainable, in my opinion, leading to potential revenue and margin pressures. wxin/iStock via Getty Images Investment overview I wrote about Cricut, Inc. NASDAQ: CRCT ) previously (June 2024) with a sell rating as I expected demand to stay weak for the foreseeable future given the poor macro environment. Despite the stock down ~12% since my post, I still see downside to the share price as I believe near-term demand is going to remain weak. Until CRCT shows strong improvements in its key operating metrics (user engagement, growth, and conversion), I expect the stock to continue trading at the low end of its historica Show less Read more
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