Columbia Sportswear Wants Younger, More Active Customers [Yahoo! Finance]
Columbia Sportswear Company (COLM)
Last columbia sportswear company earnings: 4/30 04:05 pm
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US:NASDAQ Investor Relations:
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Source: Yahoo! Finance
Columbia Sportswear will spend more to reignite top-line growth. The apparel firm will increase its marketing spend to 6.5 percent of sales versus 5.9 percent of sales in 2024, according to company chairman, president and CEO Timothy P. Boyle, who described the marketing strategy as “targeted demand creation.” Boyle made his comments during a fourth quarter conference call on Tuesday. More from Sourcing Journal All Seven Core Eastern Mountain Sports Stores to Remain Open Columbia Sportswear Stays Ahead of Red Sea Disruptions Flip, the TikTok-esque E-Commerce Platform, Snaps Up Curated for $330 Million “To activate the brand and product strategies, we will be elevating the brand storytelling and consumer experience across the marketplace,” Boyle said. The company disclosed in the third quarter company call its Accelerate Growth Strategy. Boyle reminded investors on Tuesday that the strategy is aimed at elevating the brand and attracting “younger and more active consumers
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COLM
News
- Why Columbia Sportswear (COLM) Shares Are Sliding Today [Yahoo! Finance]Yahoo! Finance
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- Lever Style to Acquire Active Apparel Group [Yahoo! Finance]Yahoo! Finance
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- Columbia Sportswear Co. (COLM): 2025 Financial and Strategic SWOT Analysis Review [Yahoo! Finance]Yahoo! Finance
COLM
Earnings
- 10/30/25 - Miss
COLM
Sec Filings
- 12/10/25 - Form 4
- 12/1/25 - Form 4
- 11/26/25 - Form 144
- COLM's page on the SEC website