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0 -0.000674639681079507 0.000613308800981259 -6.13308800980736E-05 0.000551977920883186 0.000183992640294395 -0.00128794848206077 -0.00251456608402328
Stock impact report

Strategic Moves Aid Columbia Sportswear (COLM) Despite Obstacles [Yahoo! Finance]

Columbia Sportswear Company (COLM) 
Last columbia sportswear company earnings: 4/30 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.columbia.com
Company Research Source: Yahoo! Finance
The company is on track to enhance operational efficiency and protect profits through its multi-year profit improvement program amid a tough operating landscape in North America and high SG&A costs. Strategic Priorities Underway As part of its strategic priorities, Columbia Sportswear intends to continue with its demand creation investments, which are aimed at driving brand awareness and aiding sales. Further, the company remains committed to enhancing consumers' experience and its digital capacity in all networks and regions. COLM also explores growth opportunities in the direct-to-consumer (DTC) business and improving support processes. Finally, the company has been keen on investing in its people and optimizing its organization across its brand portfolio. Management remains positive about achieving significant long-term growth opportunities across the business, backed by its strategies. Image Source: Zacks Investment Research Focus on the Profit Improvement Program Colu Show less Read more
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