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The Weekly Sip: Jones Soda pops into zero-sugar cola | Vita Coco sweetens its coconut drinks lineup [Yahoo! Finance]

The Vita Coco Company, Inc. (COCO) 
Company Research Source: Yahoo! Finance
The Weekly Sip is Food Dive's column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product lines to big investments and controversial topics, this column aims to quench the thirst for developments in the category. Craft beverage maker Jones Soda is debuting a zero-sugar variety of its signature cola as more consumers shift toward healthier drinks. The zero-sugar cola is now available at more than 10,000 stores, including Kroger. The brand announced it will expand its zero-sugar offerings with the debut of Jones Zero Root Beer in the second quarter and Zero Dr. Jones in the latter half of this year. Scott Harvey, the CEO of Jones Soda, pointed to a projection that the zero-sugar beverage market will more than double in size by 2030, according to Fairfield Market Research “We fully expect all of our Zero products to play an important role in building our revenues and profits,” Harvey said in a press release. Coke Zero has grown Show less Read more
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