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Stock impact report

NINGI Research short Vita Coco, says Costco to terminate contract [Yahoo! Finance]

The Vita Coco Company, Inc. (COCO) 
Company Research Source: Yahoo! Finance
niche TAM.” “The stock is hyped as a unique growth story in the ‘Better for you' beverage segment, but in 2024 sales just grew 4.5% YoY (vs. category at 15.4%) and its market share has been falling since early 2023. Compounding the problem, we uncovered that Costco ( COST ), Vita Coco's largest private label customer, will ultimately terminate its contract with the company, despite having renewed their partnership in 2023. This decision will result in an estimated $90 million revenue shortfall for Vita Coco by the end of 2025 and position Costco as its strongest competitor. Vita Coco is suffering from structural internal deficiencies, such as undisclosed-related-party transactions and supply chain mismanagement. We believe the company focuses on misleading the markets while insiders offload stock,” the report reads. Shares of Vita Coco had dropped about 3% to $34.43 in morning trading. Easily identify stocks' risks and opportunities. Discover stocks' market position with detailed Show less Read more
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