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Stock impact report

The Scariest Thing About Terrifier 3 Isn't Even On Screen [Forbes]

Cineverse Corp. - Class A (CNVS) 
Company Research Source: Forbes
Stanfield, and Rami Malek, and writer/director Dustin Daniel Cretton, while attracting dozens of indie film award nominations and the year's best scores from Rotten Tomatoes. At the box office, though, the film was a stiff. Even though distributor Cinedigm spent “a couple of million dollars” on a traditional marketing campaign, Short Term 12 grossed just $1.6 million. Worldwide. Ouch. “No one showed up at the theater, and we lost a lot of money,” said Chris McGurk, who was Cinedigm's CEO and chairman then. “And I remember, I said to myself, ‘This business is too tough. We've got to figure out a better way.' And so we really didn't release any movies.” Key art for Terrifier 3 (Image courtesy of Cineverse) Fast forward a decade, some business shifts, and a name change (to Cineverse). McGurk is still CEO and chairman, and his team has finally figured out a better way to release a small movie. And how Cineverse did it says lots of scary things about how the rest of Hollywood pro Show less Read more
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