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-0.000123061777012046 0.00901427516613329 -0.00473787841496434 -0.0119677578144228 0.0214127492000984 -0.0616539502830421 -0.0647304947083437 -0.0325806054639429
Stock impact report

How Cineverse Leveraged Its Unusual Media Assets to Market ‘Terrifier 3' for Just $500,000 [Yahoo! Finance]

Cineverse Corp. - Class A (CNVS) 
Company Research Source: Yahoo! Finance
2.” The original “Terrifier” from 2016 — not released by Cineverse — made only $421,000. Once the sequel landed at Cineverse — then still named Cinedigm — it exploded to an impressive $15.7 million on a shoestring budget, but only after Cineverse scrambled its marketing jets to react in real-time to a viral hit. For the third “Terrifier” film, CEO Chris McGurk would not be caught off guard again. He and President Erick Opeka used the unusual asset mix of new media they've compiled over the last decade plus — everything from a podcast network, a Bob Ross FAST channel, an ad-tech platform, and the horror blog Bloody Disgusting — to create a hyper-targeted theatrical release strategy around “Terrifier 3.” More from IndieWire 'Bogart: Life Comes in Flashes' Review: An Intimate Documentary Tries to Look at One of Hollywood's Most Famous Actors in a New Light Casey Affleck Says Meta's New AI Tool Will Help Filmmakers Without Access to 'Studio Heads and All of Their Big Budgets' “W Show less Read more
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