Spotify takes aim at YouTube with a new revenue-sharing program for creators [Business Insider]
Cumulus Media Inc. - Class A (CMLS)
Last cumulus media inc. - class a earnings: 2/21 08:01 am
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Source: Business Insider
The company will also no longer insert ads into video podcasts shown to paid subscribers. Spotify seems to be tired of playing second fiddle to YouTube when it comes to video podcasting It's launching a new program in January to pay creators a cut of subscription earnings and ad revenue for video podcasts, starting in the US, Canada, the UK, and Australia. The company also announced it would no longer insert ads into video podcasts for Spotify premium subscribers. That could drive up video consumption on the platform as fans look for an uninterrupted streaming experience. Not all ads will disappear from video podcasts, however. Creators can still record their own host-read ads inside podcasts. "By giving you guys, the creators, another path to monetization beyond ads, we're freeing you up to do what you like doing, which is creating," Spotify CEO Daniel Ek told a crowd of creators and industry professionals during the company's Now Playing event on Wednesday, hosted at Spotif
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News
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CMLS
Earnings
- 11/1/24 - Miss
CMLS
Sec Filings
- 12/20/24 - Form 8-K
- 11/1/24 - Form 10-Q
- 11/1/24 - Form 8-K
- CMLS's page on the SEC website