‘Hawk Tuah' Meme Explained: How Woman In Viral Interview Made A Reported $65,000 And Prompted TikTok Craze [Forbes]
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Comcast Corporation - Class A (CMCSA)
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Source: Forbes
on social media have spelled it—has reportedly raked in at least $65,000 off of merchandise sales and has captured the attention of numerous brands online in the days since her viral video. The woman in the "hawk tuah" video is now selling merchandise. (Photo by Jaap Arriens/NurPhoto via ... [+] Getty Images) Hailey Welch, the woman from the viral TikTok video, and her brand manager Jason Poteete, told they have sold more than 2,000 hats that bear the viral “hawk tuah” phrase, which totals to at least $65,000 in merchandise sold. Several of the hats available for purchase online are already —and some going for steeper prices are signed by Welch herself. Poteete told Rolling Stone that Welch has been in contact with a lawyer to possibly trademark the phrase. Welch's profile has been boosted by celebrities and brands who have hopped onto the viral trend, like , whose discussion of the “hawk tuah” meme on his podcast has more than 2 million views on YouTube. Ahead of the Thur
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