The final price tag on 2024 political advertising: Almost $11 billion [CNBC]
Comcast Corporation - Class A (CMCSA)
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Source: CNBC
That's according to AdImpact, a firm that tracks political ad spending. The total is in line with the firm's 2023 projection that 2024 would see more ad spending than ever before. The largest share of the spending, unsurprisingly, came from the presidential race, where Democrats outspent Republicans despite losing the campaign. Vice President Kamala Harris' political operation spent more than $880 million since the start of 2023 (including spending when President Joe Biden was at the top of the ticket, as well as joint fundraising committees aligned with the campaign and the Democratic National Committee). President-elect Donald Trump's political operation, including his campaign, the national party and affiliated joint fundraising committees, spent about $425 million on ads. Overall, the Democratic campaign and pro-Democratic outside groups spent almost $1.8 billion, while the Trump campaign and pro-Republican outside groups spent $1.4 billion. The campaign for the Senate, w
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