With Olympics on Hold, NBCUniversal Works Up a New Launch Plan for Peacock [TheStreet.com]
Comcast Corporation - Class A (CMCSA)
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Source: TheStreet.com
With the Summer Olympics postponed until 2021, Comcast’s NBCUniversal has to get creative with the upcoming launch of Peacock.Peacock, NBCUniversal’s streaming serviceslated for an initial launch in April“Would the Olympics have driven some additional sign-ups? Of course,” said Dan Rayburn, analyst at Frost & Sullivan. “The promotion across all their channels is really what they’re missing out on.”At an investor presentation in January, executives at NBCUniversal and Comcast, its parent company, described a service with broad appeal and the promotional machine needed to ensure its success. After an initial launch to Comcast subscribers in April, Peacock's three total tiers -- a free version, a $5 version and a $10 version all with varying levels of ads and content -- would roll out to the general public in July alongside NBC's coverage of the Summer Olympics.For Peacock, the Olympics' absence leaves a void both in programming and marketing value."There's no doubt that the Olympics ar
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CMCSA
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- 10/31/24 - Beat
CMCSA
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- 12/3/24 - Form 4
- 11/29/24 - Form 4
- 11/29/24 - Form 4
- CMCSA's page on the SEC website