Universal Pictures will make movies available at home and in theaters on the same day [Reuters]
Comcast Corporation - Class A (CMCSA)
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Source: Reuters
Universal Pictures will make movies available at home and in theaters on the same day (Reuters) - Universal Pictures, a division of Comcast Corp-owned NBCUniversal, will make its movies available at home on the same day they are released in theaters worldwide, beginning with the DreamWorks Animation film “Trolls World Tour” - which opens in the United States on April 10. The decision, announced by NBCUniversal on Monday, is a response to changing consumer behavior as the coronavirus spreads. It upends the traditional practice of keeping a movie exclusively in theaters for what is typically a 90-day window before releasing it on other platforms. NBCUniversal will “continue to evaluate the environment as conditions evolve,” the company said in a statement, adding it will revisit the strategy when the current situation changes. On Sunday night, the mayors of New York and Los Angeles ordered movie theaters in their respective cities to close in response to concerns over the coronavirus ou
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CMCSA
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- 11/5/24 - Form 4
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