Clorox tests emotional response to cleaning for new brand platform [Yahoo! Finance]
Clorox Company (The) (CLX)
Last clorox company (the) earnings: 5/1 06:30 am
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Source: Yahoo! Finance
Dive Brief: Clorox today (March 11) launched a new brand platform, “Clean Feels Good,” per details shared with Marketing Dive. The effort is rooted in a tie-up with Emotiv for a neuroscience study testing how consumers' emotional response to cleaning compares to feel-good activities. Among the results is the finding that 37% of participants felt better cleaning the toilet than petting puppies. The research comes to life in digital, linear and connected TV spots which showcase reactions from real experiment participants, along with influencer content. Clorox will also share content on its social channels including TikTok, YouTube and Instagram. Additionally, the brand released a digital and linear TV spot in February in partnership with NBCUniversal and “Th
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CLX
News
- The Clorox Company (NYSE: CLX) had its price target lowered by analysts at Barclays PLC from $140.00 to $139.00. They now have an "underweight" rating on the stock.MarketBeat
- Natural Cosmetics Market Projected to Reach $35.96 Billion by 2032, Growing at 7.5% CAGR from 2025 --Exclusive Report by Meticulous Research® [Yahoo! Finance]Yahoo! Finance
- Can Cleaning Feel as Good as Petting Puppies? New Neuroscience Research from Clorox Says It CanPR Newswire
- Leftovers: DiGiorno infuses pizza with Hidden Valley Ranch | Ritz spices up with hot honey [Yahoo! Finance]Yahoo! Finance
- Traveling for March Madness? Here's a look at travel tips and gameday essentials [USA TODAY]USA TODAY
CLX
Earnings
- 2/3/25 - Beat
CLX
Sec Filings
- 3/28/25 - Form 8-K
- 3/18/25 - Form 4
- 3/18/25 - Form 4
- CLX's page on the SEC website