New Research Reveals Why Most Marketers Can't Measure Influencer ROI [Yahoo! Finance]
Clorox Company (The) (CLX)
Last clorox company (the) earnings: 5/1 06:30 am
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Source: Yahoo! Finance
WINSTON-SALEM, NC, Nov. 12, 2024 (GLOBE NEWSWIRE) -- In a digital landscape where brands invest heavily in influencer marketing, many still face a challenge: measuring the true impact of creator campaigns when working with Retail Media Networks (RMNs). Inmar Intelligence, a leading data and technology company, released a white paper, “ RMNs and Social Media: Creators Are the Missing Link ”, which reveals how creators have an impact on the shopper journey and their potential to boost engagement and drive results for RMNs. According to the research, while 86% of U.S. marketers will dedicate budget to influencer marketing in 2024, many brands struggle to prove the effectiveness of these campaigns beyond top-of-funnel metrics when they allocate spend to RMNs. Retail Media Networks: A Path to Solving the Creator ROI Dilemma The white paper highlights RMNs' ability to connect engagement with sales through creators. With 75% of consumers aged 18-59 inspired by social media to make purch
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News
- Clorox EcoClean Disinfecting Wipes Win 2024 ISSA Environment & Sustainability Innovation of the Year Award [Yahoo! Finance]Yahoo! Finance
- Clorox EcoClean Disinfecting Wipes Win 2024 ISSA Environment & Sustainability Innovation of the Year AwardPR Newswire
- Clorox Announces Election of Stephen Bratspies and Pierre Breber to its Board of Directors [Yahoo! Finance]Yahoo! Finance
- Clorox Announces Election of Stephen Bratspies and Pierre Breber to its Board of DirectorsPR Newswire
- Clorox Declares Regular Quarterly Dividend of $1.22 Per SharePR Newswire
CLX
Earnings
- 10/30/24 - Beat
CLX
Sec Filings
- 11/21/24 - Form 8-K
- 11/21/24 - Form 3
- 11/21/24 - Form 3
- CLX's page on the SEC website