Charter's Spectrum Reach Second Only to YouTube in Local Streaming? [Yahoo! Finance]
Charter Communications, Inc. - Class A (CHTR)
Last charter communications, inc. - class a earnings: 5/1 07:00 am
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ir.charter.com
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Source: Yahoo! Finance
consumption, the audience reach picture gets a little more nuanced when local Nielsen data is crunched. Working on a research report sponsored by Spectrum Reach, Charter Communications' local advertising sales agency, research analyst Evan Shapiro came up with a surprising graphic his client is certainly pleased with ... and admittedly, this client boast is objectively interesting. Shapiro crunched Nielsen data, and combined usage for Charter's Spectrum TV app with TV consumption for affiliate streaming apps including Pluto TV, which pay Spectrum Reach to sell their local ad time. Collectively, Charter's local TV sales efforts cover 18.4% of all streaming occurring in the 22 markets in which Spectrum Reach operates, second only to YouTube. "In their local markets, Spectrum Reach works with affiliate partners whose advertising inventory they represent in market. In an enormously fragmented CTV ecosystem of concentric walled gardens, this allows advertisers to execute a wholisti
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News
- Spectrum told state it's cutting 330 Rochester jobs with call center closure [Yahoo! Finance]Yahoo! Finance
- SPECTRUM AWARDS $300,000 TO FOURTH CLASS OF SPECTRUM SCHOLARS [Yahoo! Finance]Yahoo! Finance
- SPECTRUM AWARDS $300,000 TO FOURTH CLASS OF SPECTRUM SCHOLARSPR Newswire
- Diamond Sports Asks Bankruptcy Court for Emergency Hearing as Leagues Demand to See Sensitive Pay TV Contracts [Yahoo! Finance]Yahoo! Finance
- Spectrum to close Rochester call center, 300 employees affected [Yahoo! Finance]Yahoo! Finance
CHTR
Earnings
- 4/26/24 - Miss
CHTR
Sec Filings
- 6/17/24 - Form 4
- 6/10/24 - Form 4
- 6/10/24 - Form 4
- CHTR's page on the SEC website