John Smedley Launches Debut Lifestyle Collection, And Other Fashion News [Forbes]
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Source: Forbes
Founded in 1784 in Derbyshire, John Smedley has a rich heritage (after all, it does hold two Royal Warrants), and has long been trading with Japan, having exported its knitted underwear in merino, cotton and silk over a century ago. Fun fact: Smedley was the original creator of long johns, and made a pair exclusively for the Emperor of Japan. Now, celebrating 110 years of trade in Japan, John Smedley has launched its debut lifestyle collection to mark the occasion, and as such, it's been designed with the brand's Japanese retail partners. Expect a 10-piece unisex collection including tailoring, jackets and coats made in Japan, marking the first time its manufacturing has been outside its Derbyshire headquarters. John Smedley campaign shot by James Anastasi John Smedley On the importance of Japan to the brand Jess Mcguire-Dudley, Deputy Managing Director, says, “John Smedley has been trading in Japan for over 110 years and it is our second largest market after the UK. For deca
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