Ethical Artificial Intelligence Becomes A Supreme Competitive Advantage [Forbes]
CAPGEMINI SE UNSP/ADR (CGEMY)
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Source: Forbes
Ethical Artificial Intelligence Becomes A Supreme Competitive Advantage Ethical AI ensures more socially conscious approaches to customer and employee interactions, and in the long run, may be the ultimate competitive differentiatior as well, a recent survey suggests. Three in five consumers who perceive their AI interactions to be ethical place higher trust in the company, spread positive word of mouth, and are more loyal. More than half of consumers participating in a recent survey say they would purchase more from a company whose AI interactions are deemed ethical. Leaders finally sit up and take notice of AI ethics. Photo: Joe McKendrick That's the word coming out of a study Companies using AI in an ethical way will be rewarded, the study's authors -- a team led by Anne-Laure Thieullent, managing director of Capgemini's Artificial Intelligence & Analytics Group -- concludes. Among consumers surveyed, 62% said they would place higher trust in a company whose AI interactions they pe
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