Making Zenith Watches Live Up to the Name [The New York Times]
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Source: The New York Times
Making Zenith Watches Live Up to the Name - The New York Times Julien Tornare agrees with the industry view that Zenith’s star has not been as high as it should be. The Swiss watch brand, founded in 1865 and named after the highest point in the sky, has been respected, loved even, by watch aficionados, but remains largely unknown to the general public. “When I took the job, I knew the brand was beautiful,” said Mr. Tornare, sitting in his office on the Zenith stand at Basel in March. “But it needed a real turnaround.” The garrulous 46-year-old became Zenith’s chief executive two years ago, after a 17-year career at Vacheron Constantin. “I wasn’t interested to take a brand that’s already here,” he said, moving his right hand to chest height. “Of course, when you drive a big brand it’s great for your ego and your self-esteem. But what I really wanted was to take a brand that’s here — and take it there,” he said, raising his hand to head height to indicate growth. Over the last 20 years,
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