Luxury Brands And Nonprofits Connect With Wine Lovers At Auction Napa Valley [Forbes]
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Source: Forbes
Luxury Brands And Nonprofits Connect With Wine Lovers At Auction Napa Valley Katy Perry kicked off the bidding at Saturday’s live Auction Napa Valley with a reminder to “Be kind and drink wine,” a reference to the auction’s aim of raising money for local nonprofits. An acoustic set for around 900 guests that included hits such as “Teenage Dream,” “Firework,” and “Roar” energized the crowd and got the auction off to a frenzied start. Perry also scored herself a prized glass of Opus One with a shout out aimed at the storied Napa wine brand’s table and a mention that it is among fellow pop superstar Beyoncé’s favorite wines. This year’s auction—including Friday’s Barrel Auction, Saturday’s live auction, and a weekend-long online auction—raised close to 12 million dollars for area non-profits such as OLE Health, Rianda House Senior Activity Center and the local branch of Aldea Children & Family Services. As bidding on opulent wine packages and one of a kind experiences drew to a close, wi
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