Why Universal Genève Is Poised to Become the Most Important Watch Brand of the 21st Century [Yahoo! Finance]
COMPAGNIE FNCE RCH UN/ADR (CFRUY)
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Source: Yahoo! Finance
Rather than staging a revival that could end up being remembered as a lame money grab, Zeppelin instead preserved its glory years and nothing more. Well played. English rock bands, Swiss watch brands—the parallels are surprisingly similar. There have been dozens of Swiss watch brand revivals in the past two decades, and many have disappointed. Lovely midcentury designs get bastardized to attract modern tastes. The watches are often too big and/or too colorful. Limited editions proliferate to exhaustion. Overwrought brand narratives soon wear thin. Sometimes you wish that, like Zep, the original was all you knew. More from Robb Report Elite Watch Collecting Is Back-and We're Thrilled Over $100 Million Worth of Watches Sold in Geneva Last Weekend Sotheby's Just Set 4 World Records at Its Geneva Watch Sales If there was one defunct Swiss watch brand with a legend on par with Led Zeppelin's, it was Universal Genève . With highwater achievements like producing the first chronog
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