Record Attendance At Geneva’s Watches And Wonders, With Tariffs Looming On Swiss Watches [Forbes]
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Source: Forbes
While the mostly elite brands exhibiting launched mostly limited edition or limited production pieces – and in some cases, one-offs, the crowds grew bigger. The fair reports record attendance, with over 55,000 visitors throughout the week, compared to 49,000 last year (+12%), 6,000 retail representatives (+5%), 1,600 journalists (+7), and 23,000 tickets sold on the public days (+21%). Social media posts throughout the fair, using the hashtag #watchesandwonders2025, had an estimated reach of more than 700 million people. In addition to being the most important showcase for watch introductions for the year, Watches and Wonders includes guided tours, workshops, presentations, panel discussions and entertainment events. “It really shows the success of our initiative to open the show up to a broader audience, to all demographics,” says Watches and Wonders CEO Matthieu Humair. “The average age of attendees is 35, so it shows that young people are interested in watches.” The show is oper
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