McDonald's CFO and CMO on working together in one of the world's most famous C-suites [Fortune]
CF Industries Holdings, Inc. (CF)
Last cf industries holdings, inc. earnings: 2/12 04:30 pm
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Source: Fortune
This was the topic of a conversation I just had with McDonald's global CFO Ian Borden and global CMO Morgan Flatley. We chatted after their panel session at the Cannes Lions Festival of Creativity on Monday morning. “We used to think of marketing as a bit of a black box, or nebulous part of our business where it didn't really have good visibility, and didn't have good transparency,” Borden said. In 2019, McDonald's eliminated its global CMO role but reinstated it less than a year later, Fortune previously reported Today, McDonald's ( no. 162 on the Fortune 500) “spends a lot of money on marketing,” he said. “It's, frankly, one of the most important growth investments we make.” It's key to driving strong top-line growth, he added. Flatley joined McDonald's in 2017 as U.S. chief marketing and digital customer experience officer. In 2021, she was promoted to global chief marketing officer and became head of new business ventures in 2023. It's been under her leadership, Borden said
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- CF Industries Holdings, Inc. (NYSE: CF) had its price target raised by analysts at Wells Fargo & Company from $88.00 to $92.00. They now have an "overweight" rating on the stock.MarketBeat
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CF
Earnings
- 8/7/24 - Beat
CF
Sec Filings
- 9/16/24 - Form 8-K
- 8/8/24 - Form 10-Q
- 8/7/24 - Form 8-K
- CF's page on the SEC website