Clear Channel Outdoor, Circana Alliance Delivers CPG Brands Greater Measurability, Insights & Performance for the OOH Ad Spend [Yahoo! Finance]
Clear Channel Outdoor Holdings, Inc. (CCO)
US:NYSE Investor Relations:
company.clearchanneloutdoor.com/investor-relations
Company Research
Source: Yahoo! Finance
NEW YORK Sept. 17, 2024 /PRNewswire/ -- Clear Channel Outdoor (NYSE: CCO), one of the world's largest Out-of-Home (OOH) media providers, today announced it has teamed up with Circana ™, a leading advisor on the complexity of consumer behavior, to deliver comprehensive lift measurement for OOH via CCO's RADAR® suite of solutions. Through this new partnership, consumer packaged goods (CPG) advertisers can effectively reach their audiences, in the right places and at the right times, and understand the impact of their OOH campaign in achieving their desired business outcomes, including household sales and incremental new purchases of CPG products. CPG brands have always demanded a variety of highly sophisticated measurement insights from their marketing partners, something that the OOH industry has struggled to deliver – until now. With the new Circana partnership, CCO has developed data-driven advertising solutions that open the door for CPG marketers to fully tap into the OOH medium
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News
- Clear Channel Outdoor Holdings, Inc. to Participate in the BofA Securities Leveraged Finance Conference 2024PR Newswire
- Clear Channel Outdoor Holdings, Inc. to Participate in the Wells Fargo 8th Annual TMT SummitPR Newswire
- Metropolitan Transportation Authority (MTA) Awards Clear Channel Outdoor a 15-Year Deal to Reimagine and Grow Revenue Across One of the Nation's Largest Roadside Collections of Out-of-Home Advertising DisplaysPR Newswire
- Clear Channel Outdoor Holdings (CCO): Strong Demand and Strategic Expansion [Yahoo! Finance]Yahoo! Finance
- Clear Channel Outdoor Holdings Third Quarter 2024 Earnings: EPS Misses Expectations [Yahoo! Finance]Yahoo! Finance
CCO
Sec Filings
- 11/6/24 - Form 4
- 11/4/24 - Form SC
- 11/4/24 - Form 4
- CCO's page on the SEC website