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Stock impact report

Clear Channel Outdoor, Circana Alliance Delivers CPG Brands Greater Measurability, Insights & Performance for the OOH Ad Spend [Yahoo! Finance]

Clear Channel Outdoor Holdings, Inc. (CCO) 
Company Research Source: Yahoo! Finance
NEW YORK Sept. 17, 2024 /PRNewswire/ -- Clear Channel Outdoor (NYSE: CCO), one of the world's largest Out-of-Home (OOH) media providers, today announced it has teamed up with Circana ™, a leading advisor on the complexity of consumer behavior, to deliver comprehensive lift measurement for OOH via CCO's RADAR® suite of solutions. Through this new partnership, consumer packaged goods (CPG) advertisers can effectively reach their audiences, in the right places and at the right times, and understand the impact of their OOH campaign in achieving their desired business outcomes, including household sales and incremental new purchases of CPG products. CPG brands have always demanded a variety of highly sophisticated measurement insights from their marketing partners, something that the OOH industry has struggled to deliver – until now. With the new Circana partnership, CCO has developed data-driven advertising solutions that open the door for CPG marketers to fully tap into the OOH medium Show less Read more
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