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Stock impact report

Collective Audience Teams with ID5 to Enhance Conversational Performance Advertising with Advanced Privacy-Centric User Targeting Technology [Yahoo! Finance]

COLLECTIVE AUDIENCE INC (CAUD) 
Company Research Source: Yahoo! Finance
NEW YORK, NY, and PARIS, FRANCE / ACCESSWIRE / September 17, 2024 / Collective Audience, Inc. (OTCQB:CAUD), a leading innovator of audience-based performance advertising and media, announced that through its newly-acquired BeOp subsidiary that specializes in cookieless, conversational advertising, the company has launched a strategic partnership with ID5 , the leading identity provider for addressable advertising. The collaboration includes integrating ID5 ID™, a next-generation, privacy-by-design identifier, into BeOp's software development kit (SDK). BeOp's conversational formats provide brands and publishers new avenues for engaging and converting audiences on premium media. Augmented by the ID5 ID solution, BeOp's SDK now facilitates seamless and privacy-centric user targeting across external DSP. "Our new partnership with ID5 underscores our commitment to pioneering the most effective and privacy-compliant advertising solutions on the market today," stated BeOp CPTO, Sébas Show less Read more
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