Instacart orders first Super Bowl ad as its marketing evolution continues [Yahoo! Finance]
Maplebear Inc. (CART)
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Source: Yahoo! Finance
Instacart will advertise during the Super Bowl for the first time in 2025, the company announced today (Nov. 21). The news comes as the brand continues to put a focus on marketing around football and sporting events more broadly. Currently, Instacart is running an advertisement showing children staging their own version of the Super Bowl halftime show while Instacart delivers groceries to the family. In 2023, the brand partnered with Anheuser-Busch InBev brand Michelob Ultra to release shoppable TV ads to support the beer brand's Super Bowl push. This summer, Instacart appeared across NBCU during the 2024 Paris Olympic Games. The Super Bowl ad will be accompanied by a campaign developed in partnership with TBWA\Chiat\Day, with creative being led by the grocery delivery service's internal creative studio and CMO Laura Jones. “We recognize sports have the power to captivate audiences and drive brand awareness, and the Super Bowl gives us the ultimate platform to harness the unpar
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News
- Instacart's new tool helps shoppers see if they're SNAP eligible [Yahoo! Finance]Yahoo! Finance
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- Instacart CEO Says Wall Street Undervalues Grocery Tech Bet [Yahoo! Finance]Yahoo! Finance
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CART
Earnings
- 11/12/24 - Beat
CART
Sec Filings
- 11/20/24 - Form 144
- 11/15/24 - Form 4
- 11/15/24 - Form 4
- CART's page on the SEC website