Analysis: First-Time TV Advertisers See Immediate--and then Sustained--Mid-Funnel Results Following Campaign Launch [Yahoo! Finance]
Maplebear Inc. (CART)
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Source: Yahoo! Finance
NEW YORK Oct. 1, 2024 /PRNewswire/ -- First-time TV advertisers are achieving significant and sustained mid-funnel results once they launch their campaign. That is the big-picture takeaway in the report, . Based on an analysis of 230 first-time TV advertisers, the report quantifies the impact of TV campaigns on the mid-funnel outcomes that turn consumers into customers. "In the ever-evolving video advertising landscape, one assured constant persists: truly premium video ignites consumer action like no other media," said Sean Cunningham , President & CEO, VAB. "As evident across our analyses, long-form, professionally produced video content consistently drives mid-funnel outcomes such as increased search and website traffic. When it comes to inciting brand-involved actions, an abundance of U.S. marketers are clearly using premium video to convert ad-viewing consumers into high-value customers." An analysis of 173 brands—those of which measured website traffic before TV campaign la
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CART
Earnings
- 8/6/24 - Beat
CART
Sec Filings
- 10/2/24 - Form 4
- 9/30/24 - Form 144
- 9/24/24 - Form 4
- CART's page on the SEC website