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Stock impact report

Carter Bank Unveils New, Customer-Focused Brand Identity

Carter Bankshares, Inc. (CARE) 
NASDAQ:AMEX Investor Relations: carterbankandtrust.com
Company Research Source: Business Wire
As the bank celebrates 50 years, it welcomes a new brand that blends modernity with the company’s rich history as a compassionate community bank. MARTINSVILLE, Va.--(BUSINESS WIRE)--Carter Bank (NASDAQ:CARE), a leading community bank with branches throughout Virginia and North Carolina, today unveiled a new brand identity centered entirely around the people who matter most—the customers and associates of Carter Bank and the communities it serves.The comprehensive new brand comes as Carter Bank—which opened its first branch in Rocky Mount, Va. in 1974—celebrates 50 years in business. Completed by branding firm Strum, the new branding includes an entirely redesigned logo, color palette, messaging and foundational brand elements. It shortens the company name from “Carter Bank & Trust” to simply “Carter Bank,” the name used colloquially by customers and associates alike. The new tagline, “Life Lived Full,” denotes the importance Carter Bank places on helping its people fulfill their ho Show less Read more
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