Beyond, Inc. Closes on the Purchase of Buy Buy Baby [Yahoo! Finance]
Beyond, Inc. (BYON)
Company Research
Source: Yahoo! Finance
today it has completed the previously announced transaction pursuant to the Company's Asset Purchase Agreement with BBBY Acquisition Co. LLC (“BBBY”) to acquire the global rights of the Buy Buy Baby brand. The purchase price of $5 million includes certain assets, databases, domains, intellectual property, vendor relationships and content related to Buy Buy Baby. Marcus Lemonis, Executive Chairman of Beyond, commented, “As part of our strategy to expand our market reach, I am excited to announce we completed the acquisition of the Buy Buy Baby brand ahead of schedule. We believe bringing these two iconic brands, Bed Bath & Beyond and Buy Buy Baby, back together significantly strengthens our customer proposition in key life stage shopping moments.” About Beyond Beyond, Inc. (NYSE:BYON), based in Murray, Utah, is an ecommerce focused affinity company that owns or has ownership interests in various retail brands, offering a comprehensive array of products and services that enable it
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