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Stock impact report

Beyond Meat wants to be healthier—and CEO Ethan Brown seems convinced he can hack the trade-off between nutrition and taste [Fortune]

Beyond Meat, Inc. - Common stock (BYND) 
Last beyond meat, inc. - common stock earnings: 2/27 04:05 pm Check Earnings Report
Company Research Source: Fortune
And yet, that's exactly what alternative protein company Beyond Meat is offering with its latest product, the Sun Sausage. Unlike their flagship burger, the sausages aren't meant to simulate the taste or texture of animal meat. They're packed with identifiable veggies like spinach and lentils, and are part of the company's greater efforts—and a growing trend in the market—to put out healthier products. While that might sound positive, I see it as a major cause for concern. Beyond Meat is moving away from what made its products so different from—and much more successful than—prior generations of plant-based meat. When Beyond Meat and Impossible Foods debuted their meatless burgers in the mid-2010s, they were the hottest topic at any cookout. Veggie burgers have been on the market for decades, of course, but never before had a meat alternative captured the attention of the wider public. More than vegans and vegetarians, these new-wave plant-based burgers were of interest to typical Show less Read more
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