McDonald's trialed the McPlant in California and Texas. It failed because people don't want a meat-free burger from the Golden Arches. [Business Insider]
Beyond Meat, Inc. - Common stock (BYND)
Last beyond meat, inc. - common stock earnings: 2/27 04:05 pm
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Source: Business Insider
The non-meaty burger was tested at hundreds of restaurants in California and Texas in 2022. The McPlant is unlikely to return to McDonald's menus in the US anytime soon. Trials of the product in Dallas and San Francisco failed because there simply wasn't enough demand for non-meaty burgers among American diners, Joe Erlinger, president of McDonald's US, said Wednesday at The Wall Street Journal's Global Food Forum. The tests in the two cities were "not successful," Erlinger said, per Bloomberg "I don't think the US consumer is coming to McDonald's looking for the McPlant or other plant-based proteins," he said, per The Journal Tests of the burger in the US started in late 2021 and were expanded to hundreds of restaurants in California and Texas in early 2022. The McPlant patty, developed with Beyond Meat, was made from pea and rice proteins. It was served with mayonnaise and American cheese and cooked on the same grills as meat products, meaning it wasn't vegan McDonald
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News
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- McDonald's plant-based burger fizzles out — even in San Francisco, company says [Los Angeles Times (CA)]Los Angeles Times
- McDonald's Says Plant-Based Test in Two Key US Cities Failed [Yahoo! Finance Canada]Yahoo! Finance Canada
- McDonald's Says Plant-Based Test in Two Key US Cities Failed [BNN Bloomberg (Canada)]BNN Bloomberg
BYND
Earnings
- 5/8/24 - Miss
BYND
Sec Filings
- 6/18/24 - Form 4
- 6/13/24 - Form 4
- 6/13/24 - Form 4
- BYND's page on the SEC website